Beyond Barbie

A Dopamine Pink Midsummer Visual Interlude

Greta Gerwig didn’t want a girlish pastel pink set design for the Barbie movie but instead something more vibrant, plastic and surreal—an almost hyper-real pink that could act like a dopamine rush. The internet is calling this colour barbiecore and finding it everywhere. But before the movie, or the Barbie convertible or Nicki Minaj there was Rosa Mexi…